Texonica Blog: How to Grow Your Business Faster
Granting read-only access
This article explores common issues that arise when granting access rights to various properties. Google Ads “Domain Not Allowed” Error Add texonica.com in the Security tab. After that move back to th
Read More ›
Do we need to set up event tracking manually for each new campaign or landing page?
TLDR: Event tracking can be automated for common actions like page views and form submissions, but custom interactions and complex campaigns may require manu…
Read More ›
How do changes in privacy laws (e.g., GDPR) impact our data collection?
TLDR: Privacy laws like GDPR have reshaped data collection by requiring explicit consent, data minimization, and greater transparency. Businesses must empowe…
Read More ›
How do we ensure data security and compliance with our tracking setup?
TLDR: To secure your tracking setup, enforce role-based access control, encrypt data in transit and at rest, and monitor activity with real-time alerts and a…
Read More ›
How do we track offline conversions, and why should we do it?
TLDR: Offline conversions, like in-store purchases or calls, bridge the gap between online marketing and real-world results. Tracking these actions provides…
Read More ›
How does attribution modeling work, and why does it matter?
TLDR: Attribution modeling helps marketers understand which touchpoints in a customer’s journey contribute most to conversions, enabling optimized marketing…
Read More ›
How does consent mode affect overall data accuracy?
TLDR: Consent mode balances user privacy and data collection by adjusting tracking based on consent choices. It uses machine learning to model behavior, reco…
Read More ›
Is it necessary to implement consent mode for accurate tracking?
TLDR: Yes, implementing consent mode is necessary for accurate tracking as it helps balance user privacy with data collection, ensuring compliance with priva…
Read More ›
Is there a way to track conversions from platforms like Meta Ads more accurately?
TLDR: For better Meta Ads tracking, combine the Meta Pixel (browser-based tracking) with the Conversions API (server-side tracking) to bypass privacy and bro…
Read More ›
What are the benefits of using server-side tagging over client-side tagging?
The power of server-side tagging: The fast-growing digital world has put today’s marketers in a continuous search for better data capture, greater web effect…
Read More ›
What are the pros and cons of using first-party vs. third-party cookies?
TLDR: First-party cookies, created by the website you're visiting, offer better privacy and data control but are limited to the website’s own data. Third-par…
Read More ›
What happens if a user doesn’t give tracking consent?
TLDR: When users decline tracking consent, websites face significant limitations, including anonymized data, restricted analytics, and reduced personalizatio…
Read More ›
What should we do when users block or disable cookies?
TLDR: As more users block cookies, it impacts authentication, personalization, analytics, and ad targeting. Adapt by using fallback storage (e.g., in-memory)…
Read More ›
What’s the difference between assisted conversions and last-click conversions?
TLDR: Assisted conversions highlight the channels that guide users along their journey, while last-click conversions show the final step that seals the deal—…
Read More ›
Why are some conversions missing or not being tracked correctly?
TLDR: Missing conversions often result from technical issues (like incorrect code placement or broken thank-you pages), multi-device tracking problems, priva…
Read More ›
Why are there discrepancies in data between different channels, such as GA4 and Google Ads?
TLDR: Consent Mode bridges GA4 and Google Ads data discrepancies by modeling non-consenting users, boosting accuracy, compliance, and marketing insights. Und…
Read More ›
How does Google Ads track conversions differently from GA4?
TLDR: Google Ads tracks based on click-based data models, while GA4 uses event-based models with advanced attribution calculations. As digital marketers it i…
Read More ›
Can tracking affect website speed or performance?
TLDR: Yes, client-side tags can slow load times, but server-side tagging and optimized scripts minimize the impact. Bond of Tracking and Webpage Loading/Netw…
Read More ›
Why is there a delay in data syncing between platforms like Google Ads and GA4?
TLDR: Data syncing delays between Google Ads and GA4 stem from GA4's event-based processing, offline event storage, and integration complexities, but underst…
Read More ›
Moving Company: Best Practices for Google Ads Location Targeting
Ever struggled with hitting the right audience or wondered if your Google Ads location targeting is doing the cha-cha in the wrong places? This resource aims…
Read More ›
Black Friday Ad Hacks: Dominate with Google Ads
Black Friday is one of the biggest shopping days of the year, and it's a great opportunity to boost your sales with Google Ads. But with so much competition,…
Read More ›
Black Friday and Cyber Monday: 13 Marketing Tips for Fortune 500 Companies
Black Friday and Cyber Monday are two of the biggest shopping days of the year. Are you prepared to capitalize on this opportunity? With a well-planned marke…
Read More ›
iOS 17 Privacy Update: A Comprehensive Guide for Marketers
The iOS 17 privacy update is here, and it's bringing significant changes to the marketing landscape. One of the most notable changes is the shift in click id…
Read More ›
Managing Account Access: Adding Users to Google Analytics 4
Google Analytics is a powerful web analytics tool that can help you track and understand your website traffic. If you have a team of people who need to have…
Read More ›
How to Accept a Google Ads Invitation from a Manager Account
Interested in collaborating with an agency to streamline your Google Ads campaigns? Here's your guide to accepting a Google Ads account invitation from a man…
Read More ›
Which is Better for Home Improvement Businesses: Offline-Based vs. Conversion-Based Tracking
Today, we're diving into the pros and cons of offline-based tracking and conversion-based tracking. These two powerful tools can supercharge your advertising…
Read More ›
Unlocking Enhanced Insights: A Guide to Activating Google Signals for Your GA4 Property
In the ever-evolving landscape of digital analytics, staying ahead of the curve is key to understanding your audience and optimizing your online strategies.…
Read More ›
A Step-by-Step Guide: How to Upgrade to GA4 (Google Analytics 4)
Google Analytics is an indispensable tool for tracking website performance and understanding user behavior. With the introduction of Google Analytics 4 (GA4)…
Read More ›
How to Reach More Customers with Voice Search
Voice search is becoming increasingly popular, with more and more people using their voice to find information online. From smart speakers to voice assistant…
Read More ›
How Tracking Micro Conversions Can Boost Your Google Ads ROI
If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more…
Read More ›
The Best Practices for Using Google Ads' Smart Bidding Options
Google Ads' Smart Bidding options are a powerful way to drive qualified leads and sales while minimizing your cost per acquisition (CPA). By letting Google's…
Read More ›
The Most Effective Strategies for Cross-Platform Remarketing with Google Ads
Cross-platform remarketing is a powerful way to reach potential customers across various devices and platforms. By showing your ads to people who have alread…
Read More ›
How Tracking Micro Conversions Can Boost Your Google Ads ROI
If you've been running Google Ads for at least two years, you know that conversions are the ultimate goal. But what if there was a way to track smaller, more…
Read More ›
Google Ads Smart Bidding for Lead Generation Businesses
If you're a B2B business that's been running Google Ads for at least two years, you know that the competition is fierce. In order to stay ahead of the curve,…
Read More ›
Google Offline vs. Online Conversion Tracking: Which is Right for Your Business?
If you're running Google Ads, you know that conversion tracking is essential for measuring the success of your campaigns. But did you know that there are two…
Read More ›
Take Your Ad Campaign to The Next Level: What to Ask When Hiring an Agency
In today's world, businesses heavily rely on advertising to reach their target audience. But running successful ad campaigns is not an easy feat, and hiring…
Read More ›
The Secret to Successful Ad Campaigns: Data Feed Watch
Managing an online business can be tough, especially when it comes to running ads effectively. With so many different optimisation tools out there, it's hard…
Read More ›
The Ultimate Guide to Google Performance Max
Today’s blog is one that I'm particularly excited about. If you're running Ads on Google, this blog is going to change the way you do business. For those of…
Read More ›
Find it Near You: Real-Time Store Inventory on Google Ads
In today's digital age, consumers are more likely than ever to shop online. However, many still prefer to shop in-store, especially for certain items. This i…
Read More ›
Intelligent Pricing: Maximizing Profits with AI
In today's competitive marketplace, businesses need to find every possible way to maximize their profits. One way to do this is through intelligent pricing,…
Read More ›
Step into the Future: Exploring Interactive 360-Degree Product Ads
In the age of online shopping, consumers are more demanding than ever before. They want to be able to see and interact with products before they buy them. Th…
Read More ›
Expanding Visual Impact: New Opportunities in B2B Video Advertising
Video advertising is a powerful tool for B2B marketers. It can help you reach a wider audience, generate leads, and increase brand awareness. But how can you…
Read More ›
Mastering the B2B Sales Funnel: Enhanced Attribution Insights
In today's competitive B2B landscape, it's more important than ever to master your sales funnel. Enhanced attribution modeling can help you do just that by g…
Read More ›
Unleashing the Power of AI: Hyper-Personalized Ad Targeting for B2B Success
In today's competitive B2B market, businesses need to find new ways to reach their target audience. One way to do this is by using AI-powered hyper-personali…
Read More ›
Voice-Activated Advertising: The Future of B2B Engagement
Step into the future of B2B with voice-activated advertising! In this blog post, we'll dive into the exciting realm of voice-activated advertising and explor…
Read More ›
Mastering Google Ads: Unleashing the Power of Smart Bidding for Home Improvement Businesses
Are you a home improvement business owner who wants to get more out of your Google Ads campaigns? If so, you need to know about Smart Bidding. Smart Bidding…
Read More ›
Supercharge Your Home Improvement Ads: 10 Uncommon Tools to Boost Efficiency and Results
If you've been running Google and Facebook ads for a couple of years now, it's time to take your campaigns to the next level. In this article, we'll unveil 1…
Read More ›
Google vs. Facebook: Which Platform Is Best for Your Trade Business?
Google and Facebook are two of the most popular online platforms, and they offer a variety of advertising options for businesses of all sizes. But which plat…
Read More ›
Avoiding Wasted Ad Spend: A Comprehensive Guide to Negative Keyword Targeting for Home Contractors
Google Ads is a powerful advertising tool that can help businesses of all sizes reach their target audience, drive traffic to their website, and increase rev…
Read More ›
Maximize Your Ad Visibility: Top 8 Google Ad Extensions for Home Repair Companies
Home repair businesses rely on Google Ads to reach potential customers and drive traffic to their websites. However, with so many businesses competing for at…
Read More ›
7 Common Mistakes People Make When Setting Up a CRM
Are you struggling to make the most of your Customer Relationship Management (CRM) system? Are you finding it difficult to increase your conversion rate desp…
Read More ›
Boosting Brand Recall: Leveraging Automated Email and CRM for Your Business Success
Tired of prospects who forget you exist? Take control of your brand's presence and make a lasting impression. In a Forbes study, 71% of leads are lost due to…
Read More ›
Starting The Year Right- Marketing Strategies For Home Repair Services To Jumpstart Q1 2023
When it comes to marketing a home repair service, there are a few key strategies that can help you jumpstart your business in the first quarter of 2023. But…
Read More ›
Texonica Lands a Spot in the Clutch 2021 Most Reviewed Digital Marketing Company in Estonia
Digital marketing has become significantly more valued by SMEs in the past couple of years. When we started this journey of aiding businesses as they tackle…
Read More ›
Google Ads news – February 2020
The improvements implemented at Google ads campaign and account level. The general objective of daily optimization on every Google Ads campaign is to improve…
Read More ›
Google Ads News – January 2020
The effect of budget and changes in campaign objectives on Smart Bidding. Advertisers can now gain insights into the performance of the campaign with the use…
Read More ›
Recruiting Online - Is Google Ads Still Worth Using
Amongst today's online marketing channels, paid search engine marketing (SEM) is unquestionably a significantly better use of marketing budget than it was fo…
Read More ›
What You Need to Know Before Using Google Ads for B2B Marketing
Using Google Ads when you own or work for a B2B Marketing company can be a complex task but, when used correctly, Adwords can really empower your business by…
Read More ›
Here’s Why Page Speed Optimization Matters More Than Ever
When it comes to ranking high on Google and other Search Engines, few things matter as much as Page Speed Optimization. Google’s latest update pays more atte…
Read More ›
What you need to know before starting an Adwords campaign for your e-commerce (Shopify)
A short interview with Kamil about starting e-commerce Adwords campaign. Learn how to avoid costly mistakes when starting out. If you would like to learn mor…
Read More ›
7 things you need to know before advertising your SaaS with Google Adwords
Running an Adwords campaign for SaaS/IT type of business is different from other industries. Let's compare it to the e-commerce industry. In the e-commerce,…
Read More ›